To be fair, I spend money on TONS of non-essential items and services. I am always trying to cut down on the items and services that don’t actually make me happy or improve my life (so many people buy things “just cause”). However, this purchase was fun, interesting, and different for me.
I gave away $5 Amazon.com gift code to each of my blog email subscribers.
Now, this only went out to the people that subscribe to the blog through the email form on my sidebar or at the bottom of my posts. If you subscribe via FeedBurner or track me through an RSS feed, I don’t have your email address and can’t send you a gift code.
Why did I do this? Well, there are a couple of reasons:
- I appreciate the people that take the time to read my blog. I honestly do. I clearly have a lot to say about NYC and personal finance and even after all these months of writing, I am still a little floored that some people are interested in reading what I have to say.
- I was in a RAOK (random act of kindness) and giving back type of mood
- It gave me a topic for this blog post!
- I clearly don’t have thousands and thousands of subscribers, so I could actually afford it
But maybe a bit more interesting question is: how did I do this?
As I was trying to figure out the best way to send out these codes, I stumbled across a very cool site called Kiind.me. Basically, they are a service that let’s you send out gift codes to an email list of your choice. The great part is that if a gift code isn’t redeemed by an expiration date that you set, then you receive the unclaimed money back! Kiind.me gets paid through an upfront fee of 10% of your spend OR 50% of what you save through unclaimed cards. Here are the choices I made about my campaign:
- September 9th Expiration Date
- Upfront fee (I can definitely see 6 or more gift codes going unclaimed)
- Custom message thanking the subscribers for signing up!
- Gave the recipients the option of donating that $5 to a charity instead (options chosen by Kiind.me)
Perhaps the best way to explain exactly how Kiind.me works is through their promotional video. I’ll embed it below. Oh, and I am not affiliated with their service in any way other than using it! I just thought it was a neat way to give gift cards and might benefit you all on the spending/giving side of your financial lives! Let me know what you think in the comments!
Like this post? Sign up to receive posts via email and never miss a tip for living well and saving money!