Giving Back

Giving Back to Readers with

Giving BackI spent money on something non-essential yesterday.

To be fair, I spend money on TONS of non-essential items and services. I am always trying to cut down on the items and services that don’t actually make me happy or improve my life (so many people buy things “just cause”). However, this purchase was fun, interesting, and different for me.

I gave away $5 gift code to each of my blog email subscribers.

Now, this only went out to the people that subscribe to the blog through the email form on my sidebar or at the bottom of my posts. If you subscribe via FeedBurner or track me through an RSS feed, I don’t have your email address and can’t send you a gift code.

Why did I do this? Well, there are a couple of reasons:

  • I appreciate the people that take the time to read my blog. I honestly do. I clearly have a lot to say about NYC and personal finance and even after all these months of writing, I am still a little floored that some people are interested in reading what I have to say.
  • I was in a RAOK (random act of kindness) and giving back type of mood
  • It gave me a topic for this blog post!
  • I clearly don’t have thousands and thousands of subscribers, so I could actually afford it

But maybe a bit more interesting question is: how did I do this?

As I was trying to figure out the best way to send out these codes, I stumbled across a very cool site called Basically, they are a service that let’s you send out gift codes to an email list of your choice. The great part is that if a gift code isn’t redeemed by an expiration date that you set, then you receive the unclaimed money back! gets paid through an upfront fee of 10% of your spend OR 50% of what you save through unclaimed cards. Here are the choices I made about my campaign:

  • September 9th Expiration Date
  • Upfront fee (I can definitely see 6 or more gift codes going unclaimed)
  • Custom message thanking the subscribers for signing up!
  • Gave the recipients the option of donating that $5 to a charity instead (options chosen by

Perhaps the best way to explain exactly how works is through their promotional video. I’ll embed it below. Oh, and I am not affiliated with their service in any way other than using it! I just thought it was a neat way to give gift cards and might benefit you all on the spending/giving side of your financial lives! Let me know what you think in the comments!


How Kiind Works from Kiind on Vimeo.

Like this post? Sign up to receive posts via email and never miss a tip for living well and saving money!


6 thoughts on “Giving Back to Readers with

  1. Marie @ Financial Debauchery June 13, 2014 at 1:19 am

    I was also in a RAOK mood lately because everything falls in the right place even if the worst came. I gave groceries to one of my cousins who badly needed my help, it’s such a perfect feeling when you know someone that they are happy because of what you did to them.
    Marie @ Financial Debauchery recently posted: Choosing the Best Investment Companies to Meet Your Financial GoalsMy Profile

    • Mr NYBudget June 13, 2014 at 7:40 am

      Nice Marie! Yeah, it does feel satisfying. Some day, I hope to be in a financial position to do it even more often and on a bigger scale, but it’s nice to know that even the little acts make an impact!

  2. Broke Millennial June 14, 2014 at 10:15 am

    You come up with the coolest things, Dave! I’ll have to go check out (perhaps a frugal find). Sounds like a fun way to also randomly send friends or family a little gift for fun. Always nice to receive a present for no reason at all.
    Broke Millennial recently posted: When Working for Free Makes SenseMy Profile

    • Mr NYBudget June 14, 2014 at 6:03 pm

      Thanks Erin! And yeah – it might be great as a Frugal Find for you!

  3. Stefanie @ The Broke and Beautiful Life June 15, 2014 at 8:43 am

    Neat, never heard of kiind. That’s super generous to gift to all your subscribers!
    Stefanie @ The Broke and Beautiful Life recently posted: Addicted to Travel: Maximizing Freedom From ObligationsMy Profile

    • Mr NYBudget June 15, 2014 at 10:43 am

      Thanks Stef! Yeah, I was happy to stumble across the site, myself!

Leave a Reply

Name *
Email *

CommentLuv badge